Marketing & Sales
epub |eng | 2012-12-10 | Author:Tom Funk

StumbleUpon Although the site isn’t talked about in the same breath as the big boys, the StumbleUpon bookmarking network has been around a long time—and was one of the first ...
( Category: Marketing January 16,2016 )
mobi |eng | 2010-09-01 | Author:Zurawicki, Leon [Zurawicki, Leon]

3.8 Feeling the Pinch: Paying the Price In most considerations regarding acquisition of products/services their cost plays a prominent role. The expected cost (not always the price alone) to the ...
( Category: Research January 14,2016 )
epub |eng | 2015-09-16 | Author:Shlomo Benartzi

THE UPSIDE OF HARD Why does disfluency lead to more learning? Oppenheimer refers to the ugly fonts as a “desirable difficulty,” noting that multiple studies have shown that increasing disfluency ...
( Category: Marketing January 13,2016 )
epub |eng | 2015-10-05 | Author:Michael Port [Port, Michael]

4. Make the punch line worth the time they spent listening. Craft a list of punch lines and try them out on friends, family, or a colleague. Professional comedians test ...
( Category: Communications January 6,2016 )
mobi |eng | 2009-08-19 | Author:Cialdini, Robert B. [Cialdini, Robert B.]

* * * Malfunctioning Copier Five minutes before the start of school on May 20, 1999, 15-year-old Thomas (“TJ”) Solomon opened fire on his classmates, shooting six of them before ...
( Category: General January 3,2016 )
epub, pdf |eng | 2015-09-03 | Author:Bruce Clay

Organic geotargeted results If your business doesn’t have a physical location in a community and can’t have a Google My Business profile there, it will not be able to appear ...
( Category: Retailing December 25,2015 )
epub |eng | 2015-11-28 | Author:Serrano, Francisco J. [Serrano, Francisco J.]

Differentiate, innovate It seems so obvious, but we need to mention it and keep it in mind. To innovate and differentiate is one of the main attractions of our brand, ...
( Category: Marketing December 15,2015 )
epub |eng | 2012-12-10 | Author:Christopher Lehane & Mark Fabiani & Bill Guttentag [Lehane, Christopher]

ELEVEN COMMANDMENT V HOLD YOUR HEAD HIGH No-one said anything to me about the full monty! —Horse, The Full Monty THE FIFTH COMMANDMENT—HOLD YOUR HEAD HIGH A crisis will almost ...
( Category: Communications December 15,2015 )
epub, mobi |eng | 2014-03-15 | Author:Kit Yarrow

Edgy and Anxious Anxiety, the cousin of stress, is the self on high alert. Like stress, a little bit of anxiety serves a purpose. It heightens our senses, prepares us ...
( Category: Retailing December 14,2015 )
mobi |eng | 2011-10-23 | Author:Moon, Youngme [Moon, Youngme]

AIBO doesn’t always respond to commands…. These displays of “attitude” are … scarcely distinguishable from “not working.” [But later in article:] The AIBO is an impressive, entertaining and often joyous ...
( Category: Marketing December 13,2015 )
epub, pdf |eng | 2005-08-15 | Author:James Surowiecki

III One reason coordination on the highway is so difficult is the diversity of the drivers. As we’ve seen, diversity is essential to much good decision making. But diversity can ...
( Category: General December 9,2015 )
epub, mobi |eng | 2015-03-02 | Author:Colin Strong [Strong, Colin]

So it is clear that we are in a position where we have imperfect information and limited computational capabilities in the context of a world where the different options are ...
( Category: Research December 9,2015 )
epub |eng | 2013-08-22 | Author:Matthew Dixon

Personality-Based Issue Resolution What if, instead of constantly striving for absolute consistency in the way live customer interactions are handled, a rep could create a more customized approach to service? ...
( Category: Direct December 5,2015 )
epub |eng | 2012-11-30 | Author:Heather Lutze [Lutze, Heather]

4. Decide who will become the face of your Twitter presence. This is an important decision. Twitter users, and social media users in general, don’t want to converse with a ...
( Category: Social Media December 3,2015 )
epub, mobi |eng | 2014-01-31 | Author:David Aaker [Aaker, David]

Enhance Brand Likability and Credibility Connecting a brand to a customer sweet spot raises the brand way above the noise emanating from firms shouting “my brand is better than your ...
( Category: Marketing November 28,2015 )